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Most Valuable Brands, 2000–2022

The Big Picture

The post Most Valuable Brands, 2000–2022 appeared first on The Big Picture. For some companies, a brand is something that helps slightly boost customer engagement and sales. But for others, including some of the largest companies in the world, a strong brand is one of their most valuable assets.

Sales 279
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“No matter how you cut it, you’ve got to own Cisco” (2000)

The Big Picture

By the time this cover story was published on May 15, 2000, the price of $CSCO was making all-time-highs, and it was predicted the company would become the first trillion-dollar market-cap firm in history. On March 27th, 2000, a mere 2 weeks after this cover story, the stock peaked. Alas, it was not meant to be.

Marketing 334
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BLS: Job Openings Decreased to 7.6 million in December

Calculated Risk

This series started in December 2000. Within separations, quits (3.2 million) and layoffs and discharges (1.8 million) changed little. emphasis added The following graph shows job openings (black line), hires (dark blue), Layoff, Discharges and other (red column), and Quits (light blue column) from the JOLTS.

Numbers 269
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BLS: Job Openings Decreased to 7.6 million in February

Calculated Risk

This series started in December 2000. Within separations, quits (3.2 million) and layoffs and discharges (1.8 million) changed little. emphasis added The following graph shows job openings (black line), hires (dark blue), Layoff, Discharges and other (red column), and Quits (light blue column) from the JOLTS.

Numbers 229
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Leading Index for Commercial Real Estate Decreased 7% in March

Calculated Risk

2000=100) from the revised February reading of 220.9. From Dodge Data Analytics: Dodge Momentum Index Declines 7% in March The Dodge Momentum Index (DMI) , issued by Dodge Construction Network, receded 6.9% in March to 205.6 Over the month, commercial planning declined 7.8% while institutional planning fell 5.0%.

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Comments on December Employment Report

Calculated Risk

It appears this streak will survive the annual benchmark revision (that will revise down job growth).

Numbers 278
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Hotels: Occupancy Rate Decreased 0.6% Year-over-year

Calculated Risk

The 4-week average of the occupancy rate is tracking last year and is at the median rate for the period 2000 through 2024 (Blue). The red line is for 2025, blue is the median, and dashed light blue is for 2024. Dashed purple is for 2018, the record year for hotel occupancy.

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