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BRYANT: So money, unlike math, money is highly emotional. Goldman Sachs, there was a guy named Goldman and a guy named Sachs selling financialservices door to door. I mean, there’s 50,000 kids in the Atlanta public school system, so you can do the math there. RITHOLTZ: Right. BRYANT: Number two, money is emotional.
Their mainstay financialservices practice, which was banking and equities, fell off a cliff. It was a spin out from, so this would have been 2004, spin out from a well-known prop group, to my point on doing work for a lot of the prop groups. And that might give me some insight functionally into what I wanted to do next.
RITHOLTZ: 2004, 2005. So I was very heavy in financialservices stock, which was a great lead gen engine. LINDZON: So at the time in 2013, you could look through the financial statements of Schwab and TD public statements, and they were spending $150 for a customer acquisition. So this is the math that I applied.
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