Nudging Investors into Better 401k Behavior
The Big Picture
APRIL 13, 2023
They have seen a significant uptick in overall participation rate, which has increased from 62% in 2006 to 82% in 2021. As of 2021, Generation Z’s participation rate was more than twice as high as similarly aged employees in 2006. Eligible employees deferred nearly 40% more in 2021 than in 2006.
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