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In the context of financial advisors, surveys have shown that CFP certification serves as an important branding signal for consumers seeking the services of a qualified advisor. For instance, a 2015 study found that consumers had higher brand awareness of the CFP marks, even more than the well-known ChFC, CFA, CLU, and PFS designations.
Kimberly is the Lead FinancialPlanner and Managing Partner of Enders Wealth Management, a hybrid advisory firm based in Sterling Heights, Michigan, that oversees $50M in assets under management for 85 client households. My guest on today's podcast is Kimberly Enders.
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She’s a marketing queen who’s passionate about helping financial advisors switch their digital marketing mindset from an “outbound cold sales” to a “warm inbound” approach. She’s given over 600 presentations to more than 10,000 financial professionals since 2015. She was also named a Top 10 Financial Advisor by Investopedia.
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The Institute exists to preserve, protect and defend fiduciary principles in investment advice, wealth management and financialplanning. From this vantagepoint, she gained unique insight into how financial advice and products are delivered to investors. In 2008, Kelly began working directly with clients as a financialplanner.
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A student of the industry, he also has the following designations: the Fellow, Life Management Institute (FLMI), the Chartered Life Underwriter (CLU), the Chartered Financial Consultant (ChFC), the Certified FinancialPlanner (CFP), and the Chartered Financial Analyst (CFA). Matt Pruitt, CFP®, CFA®. Doug Twiddy.
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In early 2015, Scott sold his ownership interest in the firm. Robert Wright Robert Wright, CFP® serves as a FinancialPlanning Professional at Advocacy Wealth Management with over 10 years of experience in the financialplanning and services industry. He started Firstmetric a few years later.
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