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How Marketing With The CFP Marks Reduces Client Acquisition Costs And Accelerates Revenue Growth

Nerd's Eye View

In the context of financial advisors, surveys have shown that CFP certification serves as an important branding signal for consumers seeking the services of a qualified advisor. For instance, a 2015 study found that consumers had higher brand awareness of the CFP marks, even more than the well-known ChFC, CFA, CLU, and PFS designations.

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Title Protection For (CFP) Financial Planners And The FPA’s Two About-Faces

Nerd's Eye View

At the same time, questions abound as to how the FPA realistically plans to pursue Title Protection, and its noticeable abstention from mentioning the CFP marks anywhere in its discussion of its new advocacy agency, despite the fact that the FPA is the membership association for CFP professionals.

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The art of attracting and retaining clients: MDRT YouTube favorites

Million Dollar Round Table (MDRT)

Breaking the mold and holding clients accountable When a high-net-worth client seemed more interested in leaving his office than financial planning, 17-year MDRT member Gino Saggiomo, CFP , of Fortitude Valley, Queensland, Australia, found a way to hold the client accountable and financially prepare for the future.

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Weekend Reading For Financial Planners (March 25-26)

Nerd's Eye View

Enjoy the current installment of "Weekend Reading For Financial Planners" - this week’s edition kicks off with the news that the CFP Board of Standards launched its 1st ad campaign, dubbed "It’s Gotta Be A CFP", following its transition to a 501(c)(6) organization. Read More.

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Weekend Reading For Financial Planners (September 28–September 29)

Nerd's Eye View

Also in industry news this week: As brokerage firms have faced a wave of lawsuits regarding the low interest rates paid on cash sweep accounts, some legal experts believe that RIAs could also be targeted for legal action if they allow clients' uninvested cash to sit in a cash sweep account rather than investing it or moving it to a higher-yielding (..)

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Help clients get real about savings

Million Dollar Round Table (MDRT)

Mann, MBA, CFP I find that so many of my clients, regardless of income, have no idea how much money they are saving. They knew what they were putting directly into their retirement accounts, but I wanted to know how much of their income they were saving for the future.

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Adviser links: motivational interviewing

Abnormal Returns

mywealthplanners.com) The CFP Board wants to encourage pro bono planning. blog.xyplanningnetwork.com) What it takes to set up a Charitable Gift Annuity account. (riabiz.com) Charles Schwab ($SCHW) is planning more job cuts due to the TDA integration. investmentnews.com) Pro bono planning Does financial planning have a pro bono problem?