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Advertising for Financial Advisors: Strategies for Success

Midstream Marketing

This guide offers helpful tips to create a good advertising plan in the financial services area. Understanding Advertising For Financial Advisors For financial advisors, advertising goes beyond just sharing information. Good advertising helps you reach those who need help with their finances. It builds brand recognition.

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How to Craft the Perfect Financial Advisor Marketing Budget

Indigo Marketing Agency

While we don’t have a one-size-fits-all answer, we do know that a carefully crafted budget can make the difference between a strategic and effective marketing plan and one that lacks direction and impact. Once you understand your overall financial picture, you can get to work building your ideal marketing budget.

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Crack the Code: A/B Testing Your Path to LinkedIn Advertising Success

Indigo Marketing Agency

You’ll also want to set a lifetime or daily budget for your A/B test. The minimum budget is $10 daily and $700 lifetime, which will be equally divided between the two campaigns you are testing. LinkedIn Audience Network is a network of trusted third-party apps and websites you can advertise on.

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Don't Fall for the Black Friday Deals, Spend More Time With Friends and Family

Mish Talk

The Chicago Tribune reports Retailers Attempt to Lure Price-Weary Shoppers With Deep Discounts The American Girl store advertised a Black Friday early access sale at 20% off. Forever 21 was up to 70% off, American Eagle was up to 60% off, Hollister was 25% to 40% off and Aeropostale advertised price cuts of between 50% and 70% off.

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Wednesday links: what winning looked like

Abnormal Returns

nytimes.com) FTX's demise is leaving a big hole in sports sponsorship budgets. concoda.substack.com) Companies Google ($GOOGL) and Meta's ($META) share of digital advertising fell below 50% in 2022. (calculatedriskblog.com) Crypto Coinbase ($COIN) is coughing up $100 million in a deal with the state of New York.

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How Amazon Become Ordinary

The Big Picture

Between my home and office, I spend an obscene percentage of my discretionary budget at Amazon. Here are the biggest areas of contention: Advertising : I needed a simple lithium battery for a car key fob. I’ve been an Amazon customer since my college roommate gave me a gift certificate in 1998. As Juozas Kaziuk?nas

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Weekend Reading For Financial Planners (Jan 28-29)

Nerd's Eye View

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.