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How Marketing With The CFP Marks Reduces Client Acquisition Costs And Accelerates Revenue Growth

Nerd's Eye View

In the context of financial advisors, surveys have shown that CFP certification serves as an important branding signal for consumers seeking the services of a qualified advisor. Similarly, CFP practitioners were found to have a lower practice-wide Client Acquisition Cost (CAC) and greater revenue growth in 2021! Read More.

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Do I need to use the (r) mark with my CFP designation?

Investment Writing

“Do I need to use the ® mark with my CFP designation”? This question spurred me to do some research on whether one must always write “CFP ®.” In fact, I rarely included an interviewee’s CFP designation because space was tight. Here’s the CFP Board’s response to my tweet on the topic.

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Weekend Reading For Financial Planners (September 14–September 15)

Nerd's Eye View

Which means that while many fee-only RIAs use the reduced conflicts that come with the fee-only model (as opposed to firms that receive compensation from commissions and other sources) as a key marketing talking point, the fact remains that being truly 'conflict free' is nearly impossible and such claims (which are hard to substantiate) appear to be (..)

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Serving Pro Bono Clients As A Busy Advisor: How Advisers Give Back Makes Volunteering Easy

Nerd's Eye View

For instance, AGB connects with pro bono clients so advisors do not need to spend time advertising their services. Any advisor with the CFP certification can use the AGB platform after completing an online, 60-minute training session, after which advisors can set their availability for pro bono client meetings.

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Serving Pro Bono Clients As A Busy Advisor: How Advisers Give Back Makes Volunteering Easy

Nerd's Eye View

For instance, AGB connects with pro bono clients so advisors do not need to spend time advertising their services. Any advisor with the CFP certification can use the AGB platform after completing an online, 60-minute training session, after which advisors can set their availability for pro bono client meetings.

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Financial Advisor Marketing Companies: Top 10 Companies To Work With In 2020

Indigo Marketing Agency

It features eye-catching website templates, free SSL certificates, editable content libraries, and more. . Digital Advertising for Financial Advisors. Best For: Advisors who need print and digital advertising materials for a marketing campaign. The design team gets to work creating your digital and print advertisements.

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How Setting Consistent Goals Increased My Revenue By 100%

Good Financial Cents

Starting last year, I started working with the peeps over at Wisebread.com as their “CFP” contributor. This includes: scheduling of posts, inserting images, adding meta-tags, formatting posts, dealing with advertisers. Since I absolutely hate the winter, I thought it would be fun to take the fam somewhere warm.