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Tuesday links: a love/hate relationship

Abnormal Returns

Markets Communications and health care are leading the U.S. mostlymetrics.com) Reddit is heavily dependent on advertising revenue. honest-broker.com) Online advertising Why Walmart ($WMT) decided to go head-to-head with Amazon ($AMZN) for TV ads. market in 2024. wsj.com) How AI could help investors vote their proxies.

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Kitces & Carl Ep 121: Can You Just Do Good Work And Get Noticed As An Advisor Or Do You Have To Self-Promote?

Nerd's Eye View

And while some form of advertising is how firms have traditionally attracted clients, some advisors have asked if not actively marketing themselves can be a viable option, where new clients find their way to the advisor through a referral network who vouches for the good service they provide. Read More.

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Weekend Reading For Financial Planners (November 25-26)

Nerd's Eye View

Enjoy the current installment of “Weekend Reading For Financial Planners” - this week’s edition kicks off with the news that FINRA has issued a proposal to allow broker-dealers to advertise hypothetical performance data to institutional and high-net-worth investors, which would bring the rules for broker-dealers largely in line with (..)

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Weekend Reading For Financial Planners (September 14–September 15)

Nerd's Eye View

Which means that while many fee-only RIAs use the reduced conflicts that come with the fee-only model (as opposed to firms that receive compensation from commissions and other sources) as a key marketing talking point, the fact remains that being truly 'conflict free' is nearly impossible and such claims (which are hard to substantiate) appear to be (..)

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How Financial Advisers Can Boost Online Reputation Through Google Reviews (While Complying With SEC Marketing Rule Requirements)

Nerd's Eye View

Even though the updated marketing rule has enhanced advisers’ ability to leverage online reviews, some advisers might wonder whether clients will actually leave reviews (and, if, so, whether they will be positive).

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Weekend Reading For Financial Planners (July 27-28)

Nerd's Eye View

Also in industry news this week: While the number of RIA M&A deals has not surged in 2024, the average size of deals has increased, demonstrating interest from (often private-equity-backed) firms in pursuing larger targets Off-channel communication tops the list of concerns amongst RIA compliance professionals, with advertising and marketing coming (..)

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Adviser links: a winning model

Abnormal Returns

wsj.com) Advisers are scrambling to get into compliance with new advertising rules. advisorperspectives.com) Tax-loss harvesting requires proactive client communication. wealthmanagement.com) On the difference between state and federal RIA registration. kitces.com) Investor complaints about brokers have skyrocketed in recent years.