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In a business built on relationships, the client experience fuels everything from financial advisor lead generation to client retention. Many financialplanning firms say the client experience is their secret sauce. The question in my mind is always this: If this is so important, are you measuring it?
What makes your firm and your approach to financialplanning special? The key psychological barrier that both B2B and B2C sites have to account for. Any phrase that could apply to any advisory firm should be scrubbed from your site. How to blend the science of effective SEO and analytics with the art of engaging copywriting.
And I think eventually they’ll be a B2C company. You know, you put it off every day and you shouldn’t, nobody here that listens to this show should not have a financialplan even if they did it themselves. We use it because most people don’t have trusts set up properly. 00:29:28 [Speaker Changed] Yeah.
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