Nerd's Eye View

AUGUST 21, 2023

But typically, the opportunity to create and implement a marketing strategy is not one of these reasons. In fact, data from the latest Kitces Research study, How Financial Planners Actually Market Their Services, shows that many advisors find marketing to be difficult and not very effective. Read More.

Marketing 246

Marketing Marketing Financial Planner Clients 246

Nerd's Eye View

MAY 27, 2024

This is because the tactics generally used tend to be time-based marketing tactics, and as the firm's client base and revenue grows, the advisor's time becomes increasingly valuable and in short supply. Ultimately, the key point is that marketing, when limited by an advisor's own time and energy, can only take a firm so far.

Marketing 245

Marketing Marketing Clients Media 245

Nerd's Eye View

JUNE 17, 2024

Nonetheless, fewer than 10% of SEC-registered investment advisers report using them, even though the SEC’s updated investment adviser marketing rule allows financial advisors to proactively encourage testimonials (from clients), use endorsements (from non-clients), and highlight their own ratings on various third-party review sites.

Financial Advising 246

Financial Advising Compliance Advertising Marketing 246

Nerd's Eye View

DECEMBER 7, 2022

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

Advertising 246

Advertising Investing Investments Marketing 246

Nerd's Eye View

FEBRUARY 26, 2024

Over the years, though, as the focus of the profession evolved from being almost exclusively transaction-based sales to having a focus on building long-term relationships, so too did growth shift from sales-based approaches to more long-term trust-building marketing tactics.

Marketing 245

Marketing Marketing Sales Clients 245

Nerd's Eye View

JANUARY 7, 2025

What's unique about Pete, though, is how he has grown his firm by exploring with clients how they can align their portfolios with their own personal values, effectively allowing their investments to become an expression of the types of businesses they want their capital to support… while still ensuring their overall portfolio is still well-diversified, (..)

Investing 240

Investing Investments Clients Risk Tolerance 240

Nerd's Eye View

MARCH 27, 2023

According to the 2022 Kitces Research study, “How Financial Planners Actually Market Their Services”, advisors without the CFP marks typically spend more of their time on marketing activities relative to CFP practitioners (allowing them to spend more time on higher-value tasks).

CFP 246

CFP Clients Certification Financial Advice 246

Nerd's Eye View

APRIL 15, 2024

Foremost among their responsibilities is business development, which compels them to seek out prospects who will eventually become clients (so that they can grow their firms, allocate resources accordingly, and do even more financial planning!). Read More.

Marketing 240

Marketing Marketing Engineering Media 240

Nerd's Eye View

JANUARY 23, 2023

An important truism about marketing is that to be effective, the marketer’s message needs to connect with the audience it intends to reach. This can maximize the potential return on the time and effort it takes to create each blog post, podcast, or newsletter.

Marketing 246

Marketing Marketing Financial Planner Education 246

Nerd's Eye View

FEBRUARY 1, 2023

In recent years, though, the growing use of lead-generation services, advisor networks, and ‘advisor-matching’ tools, referred to as “operators” in the Marketing Rule’s Adopting Release, has given rise to third-party solicitation activity that often looks more like advertising directly to prospective clients.

Advertising 242

Advertising Compliance Marketing Marketing 242

Nerd's Eye View

MARCH 10, 2025

Financial advicers often market their comprehensive financial services as a way to differentiate themselves from other advisory firms and to stand out in the broader landscape of financial advice. These services may range from 'standard' offerings like retirement planning to less traditional areas like credit card consulting.

Clients 246

Clients Financial Advice Retirement Planning Financial Services 246

Nerd's Eye View

MARCH 28, 2023

Erica is the Founder and Owner of Track That Advisor, a consulting and coaching firm based in Gilbert, Arizona, that helps advisory firms track, and then improve upon, their marketing results.

Marketing 246

Marketing Marketing Financial Advisor Strategic Planning 246

Nerd's Eye View

FEBRUARY 24, 2025

rent, marketing, and training). These clients require higher-paying clients to 'subsidize' their services and can negatively impact profitability – particularly during market downturns when AUM-based revenues decline. staff time, technology, and custodial fees) and indirect costs (e.g.,

Clients 211

Clients Communication Numbers Management 211

James Hendries

DECEMBER 25, 2022

A well-crafted business plan can be a blueprint for entrepreneurial confidence. This multifaceted tool is as important to established business owners looking to grow their companies as it is to budding entrepreneurs. A business plan defines your business, outlines your goals, and lays a strong foundation for achieving them.

Business Planning 52

Business Planning Planning Startup Engineering 52

Nerd's Eye View

JANUARY 6, 2025

FINNY AI, an AI-powered prospecting tool, has raised $4.2

Startup 188

Startup Financial Advisor Clients Portfolio Management 188

Nerd's Eye View

MARCH 3, 2025

And while Black Diamond has cut a deal with Morningstar to be the 'default' option for Office advisors to move to, a host of other portfolio management platforms are offering their own incentives as well, leaving Morningstar Office advisors with an opportunity to evaluate a large and crowded landscape of options to find the platform that will work (..)

Estate Planning 173

Estate Planning Portfolio Management Communication Planning 173

Nerd's Eye View

DECEMBER 16, 2024

Inclusivity starts with a firm's website and marketing materials, which can influence the pool of applicants who apply for an open position. But by taking a structured, inclusive approach to the hiring process, firms can attract a diverse talent pool and increase the likelihood of finding the right person for the job.

Advertising 246

Advertising CFP Financial Advisor Financial Planning 246

Nerd's Eye View

DECEMBER 19, 2023

We also talk about how Ted initially built his own advisory firm with what he calls a "manufactured celebrity" approach by immersing himself in media appearances that made him a go-to local advisor in the Atlanta area, how the success of Ted's marketing approach ironically led to severe burnout (because Ted enjoyed marketing to clients far more than (..)

Financial Advisor 244

Financial Advisor Consulting Marketing Marketing 244

Nerd's Eye View

FEBRUARY 3, 2025

Wealthtender, a lead generation and advisor review gathering platform, has launched a new Testimonial Marketing Studio to help advisors better promote their client testimonials in social media and email campaigns, reflecting the reality that advisors have generally been slow to adopt testimonial marketing since the release of the SEC's Marketing Rule (..)

Insurance 130

Insurance Financial Advisor Taxes Tax Planning 130

Nerd's Eye View

JANUARY 16, 2024

Thomas is the co-founder of AllStreet Wealth, a financial planning firm for millennial business owners and those with equity comp based in Indianapolis, IN, that has quickly grown to more than $500,000 of run-rate revenue generated from serving 70 ongoing client households. My guest on today's podcast is Thomas Kopelman.

Media 246

Media Financial Advisor Financial Planning Planning 246

Nerd's Eye View

MARCH 17, 2025

Instead, it's being allocated to far more specific – but still very relevant and helpful – use cases that don't replace professional service providers and instead simply leverage their time to be even more efficient.

Financial Advisor 147

Financial Advisor Clients Financial Planning Professional Services 147

Nerd's Eye View

APRIL 14, 2025

Centers Of Influence (COIs) play a vital role in the growth and service capabilities of a financial advisory firm. When cultivated with care, these relationships can become valuable sources of client referrals and collaborative insight – especially because COIs and advisors often work with similar client profiles.

Communication 214

Communication Clients Financial Planning Planning 214

Nerd's Eye View

JANUARY 28, 2025

And be certain to listen to the end, where Kay Lynn shares how she incorporates the BehavioralDNA personality assessment both when hiring new employees and when working with clients, how Kay Lynn's firm offers "organic growth tracks" that allow its advisors to plug into potential sources of clients (such as firms with Employee Stock Ownership Plans (..)

Financial Advisor 147

Financial Advisor Clients Management Valuation 147

Nerd's Eye View

APRIL 15, 2025

In this episode, we talk in-depth about how Cameron's firm experienced significant client and revenue growth by serving the CEO and employees of e-commerce platform Shopify early on in its growth path (eventually leading to massive AUM growth after the company's IPO), how Cameron's firm managed to generate over 1,100 inbound leads resulting in more (..)

Financial Advisor 130

Financial Advisor Financial Advice Planning Clients 130

Nerd's Eye View

APRIL 30, 2024

What's unique about Troy, though, is how his firm's emphasis on driving organic growth through a multi-pronged marketing strategy, including a radio show, in-person seminars, and most substantively and scalably, a YouTube channel, that has allowed the firm to grow its AUM from $85 million to $750 million during just the past 5 years.

Financial Advisor 246

Financial Advisor Clients Retirement Planning 246

Nerd's Eye View

OCTOBER 9, 2023

When deciding on a marketing strategy to pursue, one of the key factors for financial advisory firms to consider is efficiency. Notably, the point of an SEO strategy is to drive users to an advisory firm's website so that those visitors can eventually be converted into paying clients.

Engineering 245

Engineering Financial Advisor Management Clients 245

Nerd's Eye View

OCTOBER 14, 2024

Many employee advisors gravitate toward service-oriented roles; this preference often stems from their initial motivation for entering the profession – wanting to help clients or perform the more analytical aspects of investing and financial planning. Rarely do they enter the field to be in a sales or marketing role.

Strategic Planning 246

Strategic Planning Sales Clients Planning 246

Nerd's Eye View

MARCH 23, 2023

While there is no set rule on how long or short a manifesto used for marketing purposes needs to be, it is generally useful to provide it in a format that can be easily read and distributed.

Financial Advice 130

Financial Advice Communication Financial Planning Marketing 130

Nerd's Eye View

FEBRUARY 18, 2025

So, whether you're interested in learning about how to implement a financial planning quality control system to drive referrals and online reviews, how to leverage a single-day marketing event to generate planning prospects, or how to design firm operations to maximize advisor face-time in front of clients and prospects, then we hope you enjoy this (..)

Financial Planning 147

Financial Planning Clients Planning Wealth Advisor 147

Nerd's Eye View

APRIL 4, 2023

Marc is the Founder of Fairhaven Wealth Management, an independent RIA based in Wheaton, Illinois, that oversees more than $1 billion in assets under management for 450 client households.

Financial Advisor 130

Financial Advisor Marketing Marketing Recruitment 130

Nerd's Eye View

SEPTEMBER 21, 2023

And while some form of advertising is how firms have traditionally attracted clients, some advisors have asked if not actively marketing themselves can be a viable option, where new clients find their way to the advisor through a referral network who vouches for the good service they provide.

Advertising 246

Advertising Clients Communication Financial Advisor 246

MazumaBusinessAccounting

JULY 15, 2021

Plan for Current Business Needs. First, let’s talk about the importance of a business plan. How does an idea develop into a fully functioning business? It takes vision, work, and a good plan. For entrepreneurs, we call this map a business plan. Creating a marketing plan.

Business Planning 105

Business Planning Taxes Planning Retirement 105

Nerd's Eye View

APRIL 7, 2025

Advisor workflow support solution Hubly has been acquired by Docupace, which suggests that Hubly might have struggled to gain a critical mass of users as a solution to help solve the shortcomings of advisor CRM systems' workflow capabilities – especially given that the price of Hubly was often as much or more expensive than the CRM platforms (..)

Tax Planning 130

Tax Planning Taxes Planning Clients 130

Nerd's Eye View

MAY 8, 2024

From there, an advicer can ask how the client has reacted to prior bouts of market volatility. Lastly (and perhaps most significantly), the advicer can ask (again using the command-style approach), "Tell me how I can best serve you when the market is rising and when the market is falling ".

Clients 246

Clients Risk Tolerance Financial Planning Planning 246

Nerd's Eye View

JANUARY 4, 2023

To help them do so, advisors can explain that when market returns are strong, they can take larger distributions each month (in dollar terms), but when an inevitable bear market arrives, they may need to cut back on their monthly income until things get better.

Retirement 246

Retirement Distribution Retirement Planning Asset Allocation 246

Nerd's Eye View

SEPTEMBER 4, 2023

This month's edition kicks off with the news that WiserAdvisor, one of the longest-running lead generation services in the industry, has acquired IndyFin, a startup advisor rating platform that had aspired to be the 'Yelp for Advisors' – which on the one hand provides WiserAdvisor with an opportunity to jump into the business of client reviews (..)

Startup 246

Startup Clients Financial Advisor Financial Planning 246

Nerd's Eye View

MAY 29, 2023

When Ryan first opened his firm after 15 years in the nuclear power industry, and only a few months working as an advisor, he marketed himself to the broadest range of potential clients possible, using generic marketing and content creation. Ryan’s first step was to redesign his website. Read More.

Risk Tolerance 246

Risk Tolerance Financial Advisor Clients Planning 246