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How Marketing With The CFP Marks Reduces Client Acquisition Costs And Accelerates Revenue Growth

Nerd's Eye View

In the context of financial advisors, surveys have shown that CFP certification serves as an important branding signal for consumers seeking the services of a qualified advisor. For instance, a 2015 study found that consumers had higher brand awareness of the CFP marks, even more than the well-known ChFC, CFA, CLU, and PFS designations.

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Social media don’ts: What financial advisors should avoid

Million Dollar Round Table (MDRT)

By Carla Brown, FPFS, CFP For financial advisors, social media can get you in front of people you might otherwise not meet as well as keep you at the top of mind with your clients. Some types of social media content, however, could work against the image you want to portray to attract and keep clients.

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Weekend Reading For Financial Planners (April 20-21)

Nerd's Eye View

Read More.

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Regulation requires us to lead with advice, not products  

Million Dollar Round Table (MDRT)

By Jamie McIntyre, CFP It was pretty clear from the regulator that they didn’t want product to be the focus of what a financial planner or financial advisor led with. And that’s gone across into our social media communications. Lead with advice and understanding them and what it is they really need.

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Saturday links: elevated uncertainty

Abnormal Returns

(wsj.com) Media Why the addition of live sports to the Max app is a big deal. fastcompany.com) The expanded CFP is a hot media property. fastcompany.com) The expanded CFP is a hot media property. blog.johnwallstreet.com) Streaming services were built without a thought to the customer experience.

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Weekend Reading For Financial Planners (October 28-29)

Nerd's Eye View

Enjoy the current installment of "Weekend Reading For Financial Planners" - this week's edition kicks off with the news that the shift in financial advice from pure investment management to comprehensive financial planning continues, with more individuals becoming CFP professionals than CFAs in the past few years as consumers increasing the diversity (..)

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#FA Success Ep 347: When The Firm You Sell To Gets Sold And You Have To Reinvent Yourself, With Cary Carbonaro

Nerd's Eye View

What's unique about Cary, though, is how she navigated selling her practice to United Capital and after several years of establishing herself in a leadership role, she then had to navigate the sale of United Capital itself to Goldman Sachs, and the complexities and challenges that followed as she found herself in a very different kind of culture that (..)