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#FASuccess Ep 417: Establishing Your Authority As An Expert By Following A Short Book Formula For Authorship, With Paul G. McManus

Nerd's Eye View

Paul is the CEO of More Clients More Fun, a marketing company that helps financial advisors conceptualize and publish their own book in a consolidated 6-week process. Welcome everyone! Welcome to the 417th episode of the Financial Advisor Success Podcast ! My guest on today's podcast is Paul G McManus. Read More.

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From New-Hire To Confident Advisor: Structuring A First-Year Associate Advisor Onboarding Plan To Develop Technical And Client Skills

Nerd's Eye View

We have provided an onboarding plan template for advisors to download, which breaks up the skills list into two primary categories: 1) client communication skills (e.g., meetings, email communication, and phone calls), and 2) technical skills (e.g., building an initial financial plan). Read More.

Planning 130
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MiB: Robyn Grew, Man Group CEO

The Big Picture

The firm manages about $145 billion in client assets and is the world’s largest publicly traded hedge fund. You can stream and download our full conversation, including any podcast extras, on iTunes Stitcher , Bloomberg , Spotify , Google , and YouTube. She is also a member of Man Group’s senior executive governance committee.

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Creating Powerful Firm Messaging That Targets Prospects In Your Niche

Nerd's Eye View

For financial advisors, effective messaging often tells the story of how their advisory practice serves clients, with the intent to resonate with the audience and inspire them to engage with the firm. First, it's important to make the consumer (rather than the firm) the main character in the firm's communications. Read More.

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Creating Powerful Advisor Marketing Messages That Better Connect With Your Ideal Prospects

Nerd's Eye View

For financial advisors, effective messaging often tells the story of how their advisory practice serves clients, with the intent to resonate with the audience and inspire them to engage with the firm. First, it's important to make the consumer (rather than the firm) the main character in the firm's communications. Read More.

Marketing 241
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Best Ad Practices That Work for Marketing Financial Advisor Services

Indigo Marketing Agency

Indigo Marketing Agency helps financial advisors get more clients with our complete marketing and advertising services. Financial services can be complex in the mind of our audience, and if potential clients have to decode your message, theyll keep scrolling. When crafting ad copy, clarity should always come before creativity.

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How Financial Advisors Get More Booked Calls

Indigo Marketing Agency

The secret lies in mastering the prospect journey, blending automation with personal touch, and strategically diversifying your communication channels. Prospects generally go through three main stages before becoming clients. And the data shows that prospects prefer this coordinated and intentional form of communication.