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Edelman Sues Former Advisor for Stealing Clients, Trade Secrets

Wealth Management

Edelman Financial Engines claims John Carey violated non-solicitation and trade secret agreements when he moved to Farther, taking 55 clients and over $55 million in AUM.

Clients 261
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Advisor Innovations Podcast: Julie Littlechild on Client Feedback and the Engagement Engine

Wealth Management

Absolute Engagement's Julie Littlechild discusses taking client engagement feedback to the next level.

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Edelman Financial Engines: 'Magic' Assets Don’t Exist

Wealth Management

Neil Gilfedder, the firm’s CIO, talks about how the RIA has incorporated its co-founder’s risk-adjusted investment analysis and how it stays transparent with clients.

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Managing Outsourcing Of SEO (Search Engine Optimization) For A Financial Advisor

Nerd's Eye View

Different strategies have different Client Acquisition Costs (CACs), in terms of both hard-dollar marketing expenses and the cost of the advisor's time spent on the strategy, and an efficient market strategy is one that can effectively attract new clients while minimizing the amount spent to acquire them.

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Q&A: Philipp Hecker, CEO of Bento Engine

Wealth Management

The co-founder discusses the why of Bento through to the predictive client-communications platform's just announced partnership with marketing firm FMG Suite.

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Absolute Engagement Tech Tracks Client Confidence and Concerns

Wealth Management

Julie Littlechild's practice management consultancy's recently launched "Engagement Engine" wants to drag the client survey into the digital age.

Clients 264
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How Outsourcing Marketing Can Unlock Growth Potential For Advisory Firms: Key Steps For Choosing The Right Provider

Nerd's Eye View

Advisors might consider outsourcing roles such as social media management, search engine optimization, web development, event management, and performance analytics, among other options. Reviewing both current marketing efforts and aspirational goals for client engagement can help advisors determine where outsourcing may add the most value.

Marketing 246