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Gathering Feedback That Counts: Crafting Client Surveys To Offer Services That Matter Most

Nerd's Eye View

Financial advicers often market their comprehensive financial services as a way to differentiate themselves from other advisory firms and to stand out in the broader landscape of financial advice. While advisors may make educated guesses about client preferences, this approach has its limits.

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CG Financial Services: Taking A Holistic Approach With Clients

Wealth Management

Jeff Casey, president and senior financial advisor at CG Financial Services, uses integrations of various programs to achieve efficiency for the $3.1 billion AUM firm.

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Member Profile: Ray Smith - A Lifetime of Financial Service and Client Impact

NAIFA Advisor Today

He is the founder of Ray Smith Wealth Management and has built a career in the financial services industry that spans over five decades. Despite the shifting industry landscape, Ray's dedication to his clients and his work has remained constant.

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Style guidelines for financial services firms

Investment Writing

Style guidelines for financial services firms can help you to make your written communications more consistent and thus easier to read. Why create style guidelines for your financial services firm? However, style guides often don’t cover challenges specific to financial services firms.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services.

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NAIFA Member Spotlight: Tom Schmidt: A Journey of Resilience, Relationships, and Advocacy in Financial Services

NAIFA Advisor Today

Over the decades, he has built enduring relationships with clients, many of whom have been with him for over 30 years. Tom entered the financial services industry in February 1988, stepping into a career he hadnt anticipated. Toms perseverance paid off, and over time he cultivated a thriving client base.

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Ways to Leverage AI in Financial Services Marketing

Wealth Management

AI-enabled technologies have not taken over but they are starting to move into client-facing, front-of-the-house roles.