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Adviser links: demonstrating confidence

Abnormal Returns

(podcasts.apple.com) Michael Kitces talks with Sarah-Catherine Gutierrez, founder of Aptus Financial, about operating as a flat-fee advice-only firm. kitces.com) AI How recommendation engines could work in wealth management. riaintel.com) How AI will play a role in the provision of financial advice.

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Adviser links: emotional dynamics

Abnormal Returns

Podcast Barry Ritholtz talks with Thomas Rampulla, managing director of Vanguard’s Financial Advisor Services. ritholtz.com) Brendan Frazier talks with Derek Tharp about the psychology of delivering financial advice. riabiz.com) Edelman Financial Engines is entering a new era. (fa-mag.com)

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Top Strategies for Registered Investment Advisor Marketing

Midstream Marketing

Key Highlights The financial advice world is changing. They need to put in more effort to attract prospective clients looking for financial advice. Understanding the Marketing Landscape for RIAs The world of financial advice is changing fast. Clear communication is key. This shows social proof.

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How Getting Women Into Financial Planning Can Benefit Everyone

Walkner Condon Financial Advisors

Making More Room for Women in the Financial Planning Profession The CFP Board’s Women’s Initiative wrote a white paper titled Making More Room for Women in the Financial Planning Profession. According to Her Money , more people are seeking professional financial advice, creating greater opportunities for more women to enter the field.

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The Comprehensive Handbook for Digital Marketing for RIAs

Midstream Marketing

Digital Landscape for RIAs Digital marketing is changing the financial services world. Clients now want financial advice online. Personalizing RIA Content for Clients In financial services, personalization is very important to draw in high-net-worth clients. They like communication that is tailored just for them.

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Making Your Website Visible: Top Takeaways From Our Joint Webinar With Schwab

Indigo Marketing Agency

(Think: Financial planning for veterans or active-duty service members) A successful SEO strategy will incorporate all three types of keywords, making sure they’re always geared toward your ideal client and clearly communicating your value proposition.

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How Advisors Can Use ChatGPT to Nurture Leads

Midstream Marketing

ChatGPT won’t ever be able to ask the right questions, nor will the average individual know what information to provide ChatGPT to get the right financial advice. Plus there is a whole host of advice that is not even curated by ChatGPT. The empathy you can provide is required for sound financial advice.