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Only about a third of financial advisors actively target millennials. That means many millennials need financialadvice and plenty of opportunities for financial advisors. So why are so few financial advisors marketing to millennials ?
Recent research 1 found that there is a large population of Americans interested in financial guidance. Of an estimated 104 million households seeking some level of financialadvice, 88 million of those households want that advice from a financial professional. Focus on short-term goals.
You can find useful tips for email marketing, being active on social media, networking, and hosting seminars to reach more people. However, offline marketing strategies still play a role for financial advisors. You can use networking events, seminars, and direct mail campaigns. Think about sending invites to seminars.
RITHOLTZ: That’s more counseling than it is financialadvice. I remember where I was, they emailed me and it said, would you be interested in sitting down for a meeting and also should we communicate through you, or do you have representation? They know that they should probably pay off debt. Why aren’t they?
Now that you’ve contacted your clients, rebalanced accounts, and communicated your plans, it’s time to think about growing your business during this crisis. We’ve got white papers on all of these topics that help advisors communicate this to their clients. We do have content that’s available.
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