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Weekend Reading For Financial Planners (June 8-9)

Nerd's Eye View

Also in industry news this week: Backers announced the new Texas Stock Exchange, which seeks to provide companies with a lower-cost alternative to the NYSE and Nasdaq, which, if successful, could create a more competitive landscape and potentially better execution and reduced trading costs for financial advisors and their clients The American College (..)

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#FASuccess Ep 394: Launching An Administrative Family Office Practice To Deliver Your Best Support To (HNW) Clients, With Christi Van Rite

Nerd's Eye View

What's unique about Christi, though, is how she evolved her career into providing this type of unique family office service after nearly a decade of working as a more 'traditional' financial advisor, when she realized that she had developed a unique skill set to get very deeply involved in the (many) administrative demands of running complex ultra-high-net-worth (..)

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Best Ad Practices That Work for Marketing Financial Advisor Services

Indigo Marketing Agency

Financial services can be complex in the mind of our audience, and if potential clients have to decode your message, theyll keep scrolling. Action Steps: Use simple, direct language that immediately communicates the value of your services. At what reading level should financial advisor ads be written?

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Building A Portfolio To Offset Position Risk

Brown Advisory

Building A Portfolio To Offset Position Risk achen Mon, 10/16/2017 - 11:53 For years, our firm has built equity strategies that fit squarely into traditional style boxes, like “U.S. As a financial services company, those factors include interest rate sensitivity and financial-sector exposure. Let’s call the stock "XYZ."

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Building A Portfolio To Offset Position Risk

Brown Advisory

Building A Portfolio To Offset Position Risk. Working in close collaboration, our equity research team and private client portfolio managers have opened a new frontier in portfolio building, enabling us to offer truly customized portfolios that fit our clients’ specific circumstances. Mon, 10/16/2017 - 11:53.

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Should I Break Up With My Marketing Provider? A Guide for Financial Advisors

Indigo Marketing Agency

Communication and Responsiveness The number-one complaint we hear from financial advisors about their previous marketing provider is that they could never get in touch. Red Flags Long response times and poor communication. Proactive communication and ongoing strategy updates are key to keeping your marketing goals on track.

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Top 10 Tips for Financial Advisor Marketing Campaigns

Midstream Marketing

Including video marketing in your plan can improve communication with clients. Using Pay-Per-Click (PPC) Advertising to Target Specific Audiences PPC advertising is a useful tool for financial advisors. You can focus on important keywords that relate to financial services. Basic financial advice doesnt work anymore.