Indigo Marketing Agency

JULY 1, 2024

To stand out in the competitive world of financial planning, you need more than just excellent financial services or agency support. To attract and retain clients, mastering the art of financial planning marketing is crucial. This could be a specific area of expertise, personalized service, or a unique approach to financial planning.

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Indigo Marketing Agency

AUGUST 11, 2020

Webinar marketing for financial advisors is the key to unlocking high conversion rates. If you’ve spent any time on my website or reading my blogs, you know I really like webinars. It was webinars. The more webinar viewers we could get, the faster the business would grow. Creating those webinars allowed me to: .

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Harness Wealth

OCTOBER 2, 2024

For example, “comprehensive tax planning” or “long-term tax strategies for small businesses” can, over time, help you attract the right visitors. Examples Of Valuable Tax Advisor Content Articles: Blog posts like “5 Year-End Tax Planning Tips” or “How to Prepare Your Business for New Tax Laws” can show your areas or focus to clients.

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Indigo Marketing Agency

JANUARY 25, 2022

But as a financial advisor, how should you communicate with your clients about market volatility? But what’s the best way to communicate about the recent market events? Why You Should Communicate During Volatility. Proactive communication is good client service. Stay focused on the long term.

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eMoney Advisor

MARCH 21, 2023

By using your expertise to communicate, educate, and provide perspective, you’ll likely magnify the loyalty of your clients. Historically, staying the course and following a financial plan has outperformed rash investment decisions when there are times of uncertainty in the financial market.

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eMoney Advisor

DECEMBER 6, 2022

Insurance in Financial Planning. The CFP® Board includes risk management and insurance in its financial planning principal knowledge topics for a good reason. Our research shows about 70 percent of advisors offer risk management and insurance planning. eMoney Leading with Planning Research, May 2022, Advisors n=360.

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Indigo Marketing Agency

APRIL 23, 2020

Marketing In A Crisis For Financial Advisors (Free Webinar). The hardest part of getting new clients as a financial advisor is the lack of urgency that people have when it comes to their financial plan. Space is limited for this time-sensitive webinar, so save your seat today! Making it easy to work with you virtually 4.

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Brown Advisory

OCTOBER 28, 2021

To do so, we are honored to have Katharine Hayhoe join us for the final Raising Women’s Voices webinar in our fall season. She is the author of the new book Saving Us: A Climate Scientist’s Case for Hope and Healing in a Divided World. Virginia, which struck down the Virginia Military Institute’s male-only admissions policy.

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Brown Advisory

OCTOBER 28, 2021

Raising Women's Voices Webinar Series. To do so, we are honored to have Katharine Hayhoe join us for the final Raising Women’s Voices webinar in our fall season. Thu, 10/28/2021 - 05:00. The goal of Raising Women's Voices is to elevate women’s voices so that we may educate, inspire and challenge each other to raise the future. . .

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eMoney Advisor

JANUARY 12, 2023

We’ve gathered seven unique volunteer opportunities for financial professionals, including pro bono financial planning. A 2021 study measured the impact pro bono financial planning can have on cancer patients. Their study found that those who received pro bono financial planning support had a 53 percent higher survival rate.

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Midstream Marketing

NOVEMBER 8, 2024

Developing a Content Marketing Plan Tailored to Financial Services Content marketing is important for getting quality leads. Articles: Discuss topics such as investing, retirement planning, and related subjects. E-books and White Papers: Offer detailed information on specific areas of financial planning. Webinars are engaging.

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eMoney Advisor

FEBRUARY 22, 2023

And if they’re unprepared—or worse, if the family estate planning strategies are less than buttoned up—how will that affect your practice down the line? the better path lies in improving family communication and financial education. What to Talk About: Foundational Topics Financial Planning 101.

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eMoney Advisor

NOVEMBER 10, 2022

What can we learn from celebrity estate planning disasters like this? Such cautionary tales prove the value of proper planning. With 63 percent of Americans making $80,000-plus a year saying they “just haven’t gotten around” to estate planning, there’s plenty of room for improvement in that department.

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Indigo Marketing Agency

MAY 5, 2020

How To Grow Your Retirement Plan Business In The 2020 Economic Crisis. We’ve partnered with the experts at The Retirement Learning Center to update advisors on how the retirement plan landscape has been altered by the 2020 economic crisis. We’ll review: – How has the retirement landscape been affected by COVID-19?

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FMG

FEBRUARY 22, 2023

As a refresher, some of the most popular forms of marketing include: Events Webinars Social Media Email Marketing SEO/Website Traffic Podcasts Video/YouTube PPC Read on to see real-life examples of financial advisors using some of these marketing tactics and how they worked for them. Looking to start planning events for your firm?

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Indigo Marketing Agency

DECEMBER 9, 2022

Indigo Marketing Agency specializes in helping financial advisors like you with their marketing, growth, and communication strategy. For even more valuable information on growing your business in any climate, check out The All-Weather Marketing Plan for Financial Advisors Webinar. Join us today!

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Midstream Marketing

AUGUST 13, 2024

Key Highlights A good marketing plan is important for financial advisors. This guide shows key strategies to build a financial advisor marketing plan. Introduction In financial services, finding the right clients requires a smart marketing plan. It is important to show your skill in financial planning.

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eMoney Advisor

NOVEMBER 15, 2022

Here are a few more reasons to apply it in your financial planning practice. So, how can you leverage gratitude in your financial planning practice? You can remind them of the mission they communicated to you and their touchstones of gratitude, then discuss whether the decision connects to those or not. #3 Sources: 1.

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Indigo Marketing Agency

AUGUST 13, 2024

Below are some tips to breathe some new life into your business and new strategy into your 5-year plan. Implementing automated tools for scheduling, client communications, and portfolio tracking can significantly reduce manual workload. It only takes a few points of improvement to yield dramatic results. No advisor can do it all.

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FMG

FEBRUARY 20, 2024

Host a Webinar with a Tax Professional Next, let’s look at a popular way to get prospects to engage with your advisory. In the same vein as hosting events, webinars are a great way to impress clients and bring in prospects who might be interested in you. In this case, it would be about taxes and tax season.

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Indigo Marketing Agency

SEPTEMBER 28, 2024

The problem with this approach is that it often lacks a cohesive strategy and doesn’t communicate the specific value of the advisor posting it. Personalize Your Outreach Instead of sending out generic messages, take the time to personalize your communications. Want to Execute a Successful Marketing Plan on LinkedIn and Beyond?

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Dear Mr. Market

AUGUST 23, 2024

Education and Support: YNAB offers a robust set of educational resources, webinars, and a supportive community, making it more than just an app but also a financial education tool. Pros: Zero-Based Budgeting: Like YNAB, EveryDollar uses a zero-based budgeting system, which is effective for detailed and proactive financial planning.

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Indigo Marketing Agency

JANUARY 24, 2024

Michael Kitces Reason to Follow: Unparalleled insights and thought leadership in financial planning and wealth management Michael Kitces, a legend among financial advisors, is an industry name who needs no introduction. Peter also joins us to co-host our upcoming webinar on The Art of Client Communication.

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Clever Girl Finance

JUNE 27, 2023

Be organized and plan ahead 3. Develop your communication skills 10. Be organized and plan ahead Being organized and planning ahead allows you to work more efficiently and effectively. Use productivity tools Use digital tools (like timers) and apps ( like Trello ) to manage tasks and deadlines and also plan efficiently.

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Indigo Marketing Agency

JANUARY 24, 2024

Michael Kitces Reason to Follow: Unparalleled insights and thought leadership in financial planning and wealth management Michael Kitces, a legend among financial advisors, is an industry name who needs no introduction. Peter also joins us to co-host our upcoming webinar on The Art of Client Communication.

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Midstream Marketing

AUGUST 14, 2024

Try different strategies like using LinkedIn for networking, hosting webinars, sending email campaigns, and creating great content. Learn how to use Google Ads, set up referral programs, and engage with your community to reach more people. Make sure your webinars cover topics that matter to your audience. Offer helpful tips.

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Indigo Marketing Agency

JULY 13, 2024

Communication and Responsiveness The number-one complaint we hear from financial advisors about their previous marketing provider is that they could never get in touch. Red Flags Long response times and poor communication. Proactive communication and ongoing strategy updates are key to keeping your marketing goals on track.

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Midstream Marketing

NOVEMBER 6, 2024

Or are you focusing on older people who are concerned about estate planning for retirement or retirement income planning? Pain Points: These are issues like market ups and downs, tax problems, and money planning being hard. Retirement Planning: Give tips on how to save for retirement. Who do you want to reach?

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Indigo Marketing Agency

JULY 1, 2020

Trend #1: Financial Planning Is Going Digital . The first trend is an obvious one: financial planning is going digital. Now that financial planning meetings are digital, it really opens up the geographical area you can serve. Watch our exclusive webinar here. . How To Stay Ahead Of This Trend.

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Indigo Marketing Agency

DECEMBER 18, 2019

Branding and Communications for Financial Advisors. Impact Communications and Marie Swift. Impact Communications is a full-service marketing communications firm for independent financial advisors and the institutions that support them. You can work with Impact Communications through their hourly consulting service.

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eMoney Advisor

JUNE 12, 2023

The way you present data has a far-reaching impact on the way that clients understand, engage with, and follow through on their financial plan. When clients can see the way that the plan connects their current situation to one 30 years down the road, then they’re more likely to be motivated.

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Midstream Marketing

NOVEMBER 5, 2024

Introduction In today’s digital world, having a good social media plan is very important for financial advisors who want to succeed. Crafting Your Social Media Strategy To have a strong social media presence, you need a clear plan that matches your business goals. Plan your content before you start.

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AdvisorPR

MAY 13, 2020

Your live presentations, appointment process, onboarding and ongoing client communication processes call all be done virtually, with the adaption of technology. Once you’ve worked through your virtual advisor processes, communication will be the driving factor to your success going forward. Sure, it’s not the same, but nothing is.

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MazumaBusinessAccounting

APRIL 30, 2023

Are they allocating a lot of resources to podcasting or webinars? Is your business communicating professionally? Create a calendar or plan. Most content engagement requires time and consistency, which is why plans and calendars are crucial! Check out the webinar below and don’t forget to subscribe to our YouTube channel!

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MazumaBusinessAccounting

MAY 1, 2023

Are they allocating a lot of resources to podcasting or webinars? Is your business communicating professionally? Create a calendar or plan. Most content engagement requires time and consistency, which is why plans and calendars are crucial! Are they creating educational, promotional, or charismatic content?

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Inside Information

DECEMBER 28, 2021

A s I was writing the lead article for this issue of Inside Information , I came back to a question that I’ve been pondering ever since I worked at the International Association for Financial Planning back in the 1980s: what is the purpose of a professional association? . Despite my obvious (obnoxious?)

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Indigo Marketing Agency

NOVEMBER 17, 2021

This type of content has two purposes: updating your current clients on what’s happening at your firm so they are in the know and feel like family, and showing prospective clients that you care about your clients’ experience and that you are communicative and responsive to their needs. . See a Sample Financial Plan. Our Client Stories.

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