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Top Strategies for Registered Investment Advisor Marketing

Midstream Marketing

Clear communication is key. Work on better communication and teamwork. Content marketing: Share helpful tips through blog posts, articles, and white papers. Community involvement: Support local events and connect with your community. You need to be ready to address client concerns. This shows social proof.

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Seven ways to talk your financial execs out of jargon and bad writing

Investment Writing

Marketing and communications professionals know how to write well. Power and Associates to recommend boosting investor trust with methods that include honest communication about investment performance and plain explanations for fees and commissions, according to “Study: Why focus on people, not profits, increases investor trust.”

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Enhance Your Reach: Content Marketing for Financial Advisors

Midstream Marketing

When you share useful things, like white papers, blog posts, articles, and updates on social media, you can show that you are a thought leader in the financial industry. Explain how to manage risks and how to diversify portfolios. Diversifying Your Content Portfolio Having different types of content is important.

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Transcript: Elizabeth Burton, Goldman Sachs Asset Management

The Big Picture

Her job is portfolio and product solutions and that means she could go anywhere in the world and do anything. And so I often would look at investments in my portfolio that may be different from what most other people put in their portfolios. That sounds great, but I only have spots in my portfolio for a Cape Cod.

Assets 147
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Myth-Busting with Momentum: How to Pursue the Premium

ClearMoney

As with many things in life, the truth is somewhere between the extremes: While both simulated and real-world data suggest momentum may not be suitable as a driver of long-term asset allocations, we believe momentum considerations can be integrated in a cost-effective way to help inform daily portfolio management decisions. A Matter of Time.

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Demystifying Systematic Fixed Income Investing

ClearMoney

In Dimensional’s case, systematic fixed income is hardly new; we have been managing fixed income portfolios since 1983. For example, a bond trading like one rated BBB may become ineligible for a portfolio restricted to securities rated AA and above, even if its stated rating meets the portfolio’s guidelines.

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Transcript: Sean Dobson, Amherst Holdings

The Big Picture

So that’s an active part of portfolio trimming and opt and optimization. The good news is no one event has a big impact on the portfolio. You, 00:30:51 [Speaker Changed] You know, the fascinating thing is I have a vivid recollection of a paper, a white paper coming out by professors Reinhart and Rogo.

Banking 147