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For some, concentration risk might mean holding any amount of a single stock position in a company they work for. For others, concentration might feel suitable if they have significant other assets and/or if they have a high risktolerance or high risk capacity. Why Do People Put Off Reducing Concentration Risks?
Save (Invest) the stock proceeds after selling it. How much of your equity compensation stock do you want to keep, how much do you want to spend, and how much do you want to save (or invest)? The Thought Process: As important as it is to invest for the future, enjoying your money today matters too.
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