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Which, if implemented under the new administration, could provide relief for investment advisers, particularly smaller firms that already have to balance compliance with client service, marketing, and the other duties that go into running a firm.
Content marketing: Share helpful tips through blog posts, articles, and whitepapers. Compliance and Ethics in RIA Marketing RIAs manage their clients’ money. Having good compliance policies and procedures is very important. Advisors should not just look at basic numbers. RIAs need to know these rules well.
When you share useful things, like whitepapers, blog posts, articles, and updates on social media, you can show that you are a thought leader in the financial industry. Focus on important numbers like website visits, social media interactions, lead generation, and email open rates. Check your key numbers often.
Are you a financial advisor looking to expand your subscriber numbers and cultivate valuable leads with your email marketing? Utilize bullet points or numbered lists to make information easily digestible. To secure higher conversion rates, limit the number of form fields to the essential information needed (name and email address).
For example, “A number of good things happened last year, but let’s first get the bad news out of the way,” he says on page 3 of his 2012 shareholder letter (PDF). Show them you can work with the compliance department Some bad writing results from fear of the firm’s compliance department.
We’ve got whitepapers on all of these topics that help advisors communicate this to their clients. And the number one way that people ask for a referral to an advisor is they ask their friends, family, or coworkers for a referral. It’s through, primarily, referrals. So coworkers are huge bucket.
They are a multi-manager, multi-strategy hedge fund that has put up some pretty impressive numbers. Maybe we should do this out from under the compliance regulations of a broker dealer? So let’s talk about a whitepaper that you wrote titled The Evolution of Alpha. His background is really fascinating.
You know, you run an RIA, the SEC just comes knocking every once in a while to say, Hey, just wanna make sure the compliance program’s all set up. Honest back testing, really looking at the numbers versus exaggerating returns and, and making up the claim that something’s live when it’s not. So that’s number one.
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