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10 Weekend Reads

The Big Picture

Television ratings for the Iowa caucuses were terrible: CNN averaged 688K total viewers with 194K in the 25-54 demo sought by advertisers in the primetime hours of 8 to 11 pm, while MSNBC averaged 1.15 million total viewers, with 143K in the demo. million viewers, with 402K in the demo. Fox couldn’t crack 2.8

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Trending This Tuesday – August 1, 2023

FMG

3 Ways To Create Potent Client Testimonial Videos via Advisorpedia Fewer than 2% of Registered Investment Advisors (RIAs) are using client testimonials as part of their marketing strategy, which is incredibly low considering how useful this marketing tactic can be. Well, struggle no more.

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Indigo Marketing Agency Introduces an Exclusive “Indigo Advisor Club” for Financial Advisors to Grow Leads and Referrals

Indigo Marketing Agency

The membership, thoughtfully tailored to meet the demands of today’s digital era, helps advisors, especially those starting out or managing revenue under $250K, receive consistent and effective marketing support. Webinar registration found here.

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Transcript: Jim O’Shaughnessy on Infinite Wisdom

The Big Picture

And the, you know, obviously just my personal opinion, but I think at that particular point in time, all of the investment banks were bankrupt or insolvent. You could, you could, here’s a secret to investing, not, maybe you’ll do okay with it, but nobody’s gonna really adapt. Totally agree. That’s right.

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Podcast: Preparing to Sell Your Financial Advisory Firm With Ron Carson (Listen Now)

Indigo Marketing Agency

Let’s call it investment, because no one’s paying an advisor 1% to make 1% a year less. They’re making an investment in their future; they want to see value beyond a doubt. The holy grail that I think this technology… We just saw yesterday some AI that was demoed to my team that just blew our mind.

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