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10 Weekend Reads

The Big Picture

Television ratings for the Iowa caucuses were terrible: CNN averaged 688K total viewers with 194K in the 25-54 demo sought by advertisers in the primetime hours of 8 to 11 pm, while MSNBC averaged 1.15 million total viewers, with 143K in the demo. million viewers, with 402K in the demo. Fox couldn’t crack 2.8

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Trending This Tuesday – August 1, 2023

FMG

3 Ways To Create Potent Client Testimonial Videos via Advisorpedia Fewer than 2% of Registered Investment Advisors (RIAs) are using client testimonials as part of their marketing strategy, which is incredibly low considering how useful this marketing tactic can be. Well, struggle no more.

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Indigo Marketing Agency Introduces an Exclusive “Indigo Advisor Club” for Financial Advisors to Grow Leads and Referrals

Indigo Marketing Agency

The membership, thoughtfully tailored to meet the demands of today’s digital era, helps advisors, especially those starting out or managing revenue under $250K, receive consistent and effective marketing support. Webinar registration found here.

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Transcript: Jim O’Shaughnessy on Infinite Wisdom

The Big Picture

And actually you might remember I started the first online investment advisor called Net Folio. And, and I’ll never forget when BATNA came back to the office having seen a demo, he, he, if he had hair, it would’ve been on fire. He was jumping up and down and just the demo is like, oh wow, this is slick.

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Podcast: Preparing to Sell Your Financial Advisory Firm With Ron Carson (Listen Now)

Indigo Marketing Agency

There are 65% of Americans who still do not trust financial services, and it’s not that they don’t trust you, that you’re going to steal their money, they don’t trust that, am I getting a return on the investment that we’re making? Imagine a world where we operate… I call it the three dimensions of trust.

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