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Friday links: witnessing reality

Abnormal Returns

tomtunguz.com) Why do AI demos keep going wrong? ourworldindata.org) A growing number of Americans say they do not plan to have children. (cnbc.com) When a company's stock price doesn't reflect its true value: the case of QXO. sherwood.news) AI Why Reddit ($RDDT) is cracking down on search engines. apnews.com)

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XYPN LIVE - The Home of AdviceTech Innovation

XY Planning Network

Today we’re excited to recognize the impact XYPN LIVE’s AdviceTech (né FinTech) Competition has had in shaping the face of financial planning.

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Introducing the 2024 AdviceTech Competition Finalists

XY Planning Network

For most advisors, the value of financial planning is ascribed to the products they sell. However, when the result of financial planning isn’t advice but a product, it’s easy to see why investing in an advisor's value takes second place. The AdviceTech Competition is your opportunity to turn the focus back to advice.

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Opinion: AdviceTech.Live Proves Virtual Conferences Have Staying Power

Wealth Management

Despite delays and glitches, the third-annual AdviceTech.Live was well-balanced between new tech demos and lively panels, raised $32,000 for financial planning-related organizations, and demonstrated that virtual-only advisor conferences—born out of the pandemic—should be here to stay, our technology columnist says.

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The Latest In Financial #AdvisorTech (September 2022)

Nerd's Eye View

FutureProof and XYPN LIVE announce the finalists for their FinTechX Demo and AdvisorTech Expos to highlight new advisor technology innovation. Orion (re-)partners with Apex Clearing with an integrated financial-planning-and-digital-account-opening experience for younger clients with smaller accounts.

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4 Steps to Build a Financial Advisor Marketing Plan

FMG

What separates good financial advisors from great ones is their ability to build and enact marketing plans. A marketing plan is the advertising strategy a business takes to sell its product or service. Whereas one advisor might bring in ten clients, an advisor with a solid marketing plan could bring in twenty within the same timeframe.

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Creating the Best Financial Advisor Marketing Plan for Your Business

FMG

That’s why it’s essential to go in with a marketing plan. We created this blog to help provide you with a foundation for your marketing plan. Along with steps to get you started and a way to continue marketing once your plan has been established. Getting Started on Your Plan. Find a Voice for Your Brand.