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Marketing Strategy Guide for Financial Advisors

Wealth Management

This free eBook from TIFIN Clout shows you how to create a digital media strategy that resonates with prospects and clients. It's more important than ever for financial advisors to cut through the noise of a competitive market and connect with targeted audiences.

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Thursday links: embracing imperfection

Abnormal Returns

newsletter.abnormalreturns.com) Mixed media The ad-supported Internet is collapsing in front of our eyes. stratechery.com) The Information stands out as a digital media success, ten years in. (abnormalreturns.com) Are you a financial adviser looking for some out-of-the-box thinking? Then check out our weekly e-mail newsletter.

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10 Monday AM Reads

The Big Picture

PC Mag ) • BuzzFeed’s Jonah Peretti and Gawker’s Nick Denton on why the 2010s digital media boom went bust : A conversation with two media pioneers — plus Ben Smith, whose new book chronicles their rise and fall. ( What’s at stake as companies fight back.

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Sunday links: the end of trust

Abnormal Returns

newsletter.abnormalreturns.com) Mixed media What the decline of Vice Media and BuzzFeed and tell us about digital media. (abnormalreturns.com) Are you a financial adviser looking for some out-of-the-box thinking? Then check out our weekly e-mail newsletter. slate.com) AI is adept at making mediocre stuff. seths.blog)

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Wednesday links: financial disorder

Abnormal Returns

theinformation.com) A look at recent major digital media exits. newsletter.abnormalreturns.com) Mixed media Five book recommendations including "Lights Out: Pride, Delusion, and the Fall of General Electric" by Thomas Gryta and Ted Mann. financial-planning.com) Startups Investors are stepping up to fund BeReal.

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10 Wednesday AM Reads

The Big Picture

The unbearable lightness of BuzzFeed : The media firm BuzzFeed built a digital media empire in part by aggregating viral content from social media. Now even those cheering the move call Chapek’s dismissal brutal: “No statement from him, no comment from him, no grace. It’s f ing insane.” ( Hollywood Reporter ). •

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FPA Program Helps Members Better Interact With Media

AdvisorPR

“The Financial Planning Association has launched a program to help its members work better with the media. In conjunction with AdvisorPR, a division of JConnelly, the association has launched “Media Mastery 2.0,” a digital media training program for its members.

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