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Running focused social media campaigns that highlight their services and share their skills in areas like taxplanning or retirement planning. Hosting webinars or online workshops that teach potential clients about important financial topics and show that the RIA is a leader in the field. Use clear calls to action.
For instance, if a firm’s name is Grand Canyon FinancialPlanning, it’s unlikely their Google Ad would appear in the top spot for consumers searching “Grand Canyon.” Or the ad might appear but produce no conversions because consumers are looking for tours of the Grand Canyon and not a financialplanner.
An hourly financial advisor is someone who provides financial advisor for a set hourly rate. These services often include recommendations on investments, financialplanning, retirement, Social Security, Medicare, taxplanning, and other wealth-related topics. Hourly financial advisors are not common.
The transcript from this week’s, MiB: Tom Rampulla, Vanguard’s Financial Advisor Services Director , is below. You can stream and download our full conversation, including the podcast extras on iTunes , Spotify , Stitcher , Google , YouTube , Bloomberg , and Acast. They’ll do taxplanning, right?
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