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Nonetheless, after a year or 2 in business, some firm owners will find that their plate is becoming full and their available time is shrinking as they balance servicing current clients with marketing for new ones and also possibly managing staff.
A firm's pricing strategy often reflects both the local market (or niche-related) norms – such as the nearly-ubiquitous 1%. Others may align with broader industry trends, like transitioning to fee-only structures to buffer against market volatility.
The two most common pricing models are fee-only financial planners (flat-fee or fixed-fee advisors) and AUM-based financial advisors (who charge a percentage of assets under management). While AUM advisors may seem appealing, they often come with high lifetime fees and potential conflicts of interest.
John Peluso, who led the creation of Wells Fargos RIA fee-only advisor program, is spearheading Thurston Springers exchange, which includes discounts in areas such as marketing and succession planning.
Given that larger firms tend to have more substantial marketing budgets to attract clients, smaller firms and their advisors have had to look for alternative ways to differentiate themselves from the competition. Which helps these firms attract more clients, and continue to thrive amidst competition from larger counterparts! Read More.
It can be tempting to think of your marketing activities as aside from your actual firm and what it is you do day to day. To help you further develop your marketing mindset, the XYPN Marketing Team came together to bring you some straightforward advice. 6 MIN READ.
Enjoy the current installment of "Weekend Reading For Financial Planners" - this week's edition kicks off with the news that the SEC this week fined 4 RIAs for violations of its marketing rule related to their claims that they offered 'conflict-free' financial advice.
From advisors who earn commissions from the sales of financial products to fee-only investment advisors who charge based on client assets under management, the value advisors provide to their clients has often been centered on investment management. Read More.
From advisors who earn commissions from the sales of financial products to fee-only investment advisors who charge based on client assets under management, the value advisors provide to their clients has often been centered on investment management. Read More.
Consider this: you walk into a Bank of America branch and ask for the best type of savings account on the market. Only registered investment advisors have a full-time fiduciary duty to their clients. Most fiduciaries don’t sell products: Most fiduciary advisors are only paid by a percentage of assets they manage for clients.
presidential election, and while we can’t predict the outcome, we can predict that there will likely be a response from the financial markets. Exactly how the markets will react is less clear, but history has shown us that in times of great change or uncertainty, markets react. We are days out from the next U.S.
In this episode, we talk in-depth about why Mindy attributes the success of her practice’s structure to the realization that she does not enjoy selling products or investment management (or dealing with compliance that goes with them) and could more efficiently scale with an advice-only approach to one-year financial planning engagements that (..)
In addition, related research suggests further opportunities for firms looking to acquire and retain talent, from providing a greater sense of autonomy to building effective service teams.
At some point we are bound to see a stock market correction of some magnitude, hopefully not on the order of the 2008-09 financial crisis. The PBS Frontline special The Retirement Gamble put much of the blame on Wall Street and they are right to an extent, especially as it pertains to the overall market drop. Review and rebalance .
Also in industry news this week: The SEC has penalized 2 firms for false and misleading claims related to their use of Artificial Intelligence (AI), signaling the regulator's interest in advisers' "AI-washing" practices A research report suggests that fee-only RIAs with strong organic growth and enhanced service offerings for their clients are likely (..)
While it remains to be seen whether the measures will actually be enacted, proposed measures include raising income and capital gains tax rates, instituting wealth taxes, and reducing the state estate tax exemption, potentially creating future planning opportunities for advisors with clients in those states. Read More.
Which suggests that while advisors might be hesitant to publish their fees on their website before being able to meet face-to-face with prospects, doing so (and linking the fees to the value proposition they offer their ideal clients) could help certain consumers overcome their reluctance and start the process to becoming clients!
Sarah-Catherine is the founder of Aptus Financial, a fee-only financial planning firm based in Little Rock, Arkansas, that is approaching $2M in revenue and works with over 480 client households. Welcome to the 356th episode of the Financial Advisor Success Podcast ! My guest on today's podcast is Sarah-Catherine Gutierrez.
2025 Markets and Economy Since November, the S&P 500, the Dow Jones Industrial Average and Nasdaq have all hit record highs. We know that market rallies dont last forever, and the potential for tariffs, layoffs and higher inflation in the coming months could lead to more market volatility.
EXCLUSIVE XYPN LIVE CONTENT Whether you embrace the technical side of marketing with both arms or at arm's length, the fact remains: leveraging it in your RIA marketing plan will bring you long-term gains.
In this episode, we talk in-depth about how after working for years in the financial industry, Amy realized there was a missed opportunity in working with career-driven Gen X women like her and decided to focus on serving that type of clientele she knew so well, how the initial fear of launching a firm on her own initially led Amy to partner with another (..)
What's unique about Freeman, though, is how despite the conventional industry view that it takes $10s of millions of AUM to go independent, launched his own RIA with just $7M of AUM (and even that was split with a business partner), and found that the subsequent freedom to build their own SEO-optimized website to market themselves the way they wanted (..)
What's unique about Freeman, though, is how despite the conventional industry view that it takes $10s of millions of AUM to go independent, launched his own RIA with just $7M of AUM (and even that was split with a business partner), and found that the subsequent freedom to build their own SEO-optimized website to market themselves the way they wanted (..)
The investment markets tend to run in similar cyclical patterns. Albeit not as predictable as the seasons, stock and bond markets have a familiar rhythm. Investment markets peak, then fall, eventually bottoming out before rising again. Market Perspective: The Last 30 Years in the S&P 500.
At the time of taking over their portfolios under our advisory, we do a portfolio audit to understand their current portfolio structure and what changes need to be done to align the investments with their risk profile and market conditions. Here are the common patterns we observed that are not in the interest of the clients: 1.
In today's digital age, marketing—especially digital marketing—is crucial to any business strategy. As marketing evolves, so do the regulations designed to prevent fraud and ensure fair practices. So, what does this mean for RIAs regarding their marketing efforts and staying compliant?
They spend time researching undervalued or up-and-coming investment opportunities, and watch the markets closely. Oftentimes, the goal with active investing is to time (and beat) the market. For one thing, no one can really time the market. The markets are fickle, and prone to quick swings based on even seemingly minor events.
But it’s the data that drives how changing business strategies impact our understanding of market behavior. From “ The Relentless Bid ” comes the first explanation that resonates as to how and why the market’s character changed so much in the 2010s: “Morgan Stanley wealth management took in a massive $51.9
Marketing your firm can be tricky. Often, there isnt enough time to dedicate to consistent content creation. The result is content that feels general, lacks personalization, and isnt delivered on schedule. AI is a game-changer for content creation for many reasons.
October ended with the S&P 500, Russell 3000, MSCI World Ex USA, MSCI Emerging Markets, and DJ Global Select REIT in the negative for 1-month and 3-month periods, so some clients will certainly be ready for us to answer the question, “What is it this time?”
When it comes to being a financial advisor and running your practice, you must wear multiple hats – finance, business development, portfolio management, client relations, marketing, accounting – the list goes on and on. Marketing is just one piece of the puzzle, but it’s an important one. We’ve been there.
So, whether you're interested in learning about how serving a niche can help a newer advisor gain credibility with clients, using a podcast to generate new client leads, or how to profitably transition from a broker-dealer platform to the RIA model, then we hope you enjoy this episode of the Financial Advisor Success podcast, with John Mason.
I am an irreverent and fun marketing consultant for financial advisors. Fee-only advisor – This is an advisor that does not charge commissions and hence is believed to be more aligned with the client’s best interests. Fee-only advisors are bound to the fiduciary standard. So please subscribe!
Marketing can often feel like the blackhole in your never-ending to-do list. We know that well-placed marketing efforts can attract more dream clients and lead to an ease of growth but where do you begin?
The past year has been yet another difficult one, with steep inflation , high interest rates and market volatility. As a fee-only financial planner, I am committed to helping my clients achieve overall financial well-being. It’s been an exciting and challenging journey, and I’m so grateful for all I’ve learned along the way.
Why are some people better at marketing than others? The bad news is there's no magic recipe to become a master marketer. The good news is there are a few habits that set highly successful marketers apart from the mediocre (or just plain bad) ones; better yet, these habits can be learned.
If you’re thinking about diving into marketing automation for your RIA, or building out a marketing funnel for your financial planning firm, you’re in the right place. If you’re evaluating marketing tools for your business, then I’m here to de-mystify the process.
I’d like to tell you that the problem emanates only from financial advisors who sell product, but sadly two former presidents of NAPFA, the country’s largest organization of fee-only advisors , were been implicated in fraud cases in recent years.
For your headline, choose your “main thing” and focus on it. “☆ Lead Generation – Roofing Contractors ☆ Contractor Marketing ☆ Author of Best-Selling 80/20 Internet Lead Generation ☆” Please do not use symbols or emoticons. How to Write a Great Headline Marketing, in general, should always focus on how you can benefit prospects.
This is when I first remember learning the value of hacks, which in digital marketing, can make or break careers. Eventually, being overwhelmed with a mixture of guilt and satisfaction, I showed John my secrets to success. There were no hard feelings, but it certainly made the competition more intense.
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6 MIN READ. The first job I had after college was as an advisor associate, tasked with answering phone calls from clients in a small independent RIA. They encouraged me to politely take questions and provide answers—with the mission to solve whatever problems or issues might arise and protect the firm co-founders from interruptions to their work.
We’re big fans of niches here at XYPN. We champion them on XYPN Radio, tout them when speaking at conferences, and praise them on our blog. CEO and Co-Founder Alan Moore extensively covers the topic of “niching-down” in talks, podcasts, and one of our more popular webinars.
What's unique about Melody, though, is how after her first decade in practice, she quadrupled her revenue in the subsequent 2 years by restructuring her business model from standalone hourly engagements and project planning fees to a more holistic wealth management offering that combined investment management and financial planning for a single AUM (..)
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