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Update old prospecting methods like cold calling, seminars, and direct mail by making them feel fresh and personal. Introduction In the tough world of financial services, financial advisors must grow their client base by prospecting for new advisors and prospective clients. It should also give useful information.
Recent research 1 found that there is a large population of Americans interested in financial guidance. Of an estimated 104 million households seeking some level of financialadvice, 88 million of those households want that advice from a financial professional. Focus on short-term goals.
According to Smart Asset , only 11% of millennials use financial advisors regularly. Only about a third of financial advisors actively target millennials. That means many millennials need financialadvice and plenty of opportunities for financial advisors.
You can find useful tips for email marketing, being active on social media, networking, and hosting seminars to reach more people. However, offline marketing strategies still play a role for financial advisors. You can use networking events, seminars, and direct mail campaigns. Think about sending invites to seminars.
RITHOLTZ: That’s more counseling than it is financialadvice. So I did this for a year and a half nobody virtually nobody came like 10 people, and I finally said, I was a cocky college kid, I go, you know what the world needs to hear what I know. They know that they should probably pay off debt. Why aren’t they?
And they’re going to need financialadvice and guidance as to whether annuitize or a lump sum. And these seminars and programs are also available for CPE continuing education credit for CPAs. We do have content that’s available. Again, contact Claire.
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