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Since the emergence of Artificial Intelligence (AI) in the mainstream technological landscape, conversations about which areas of the financialplanning industry would be most likely impacted by AI have proliferated. In fact, AI currently seems most likely to develop into a tool that advisors can use in many parts of practice.
Welcome to the 409th episode of the FinancialAdvisor Success Podcast ! Travis is the founder of Student Loan Planner, an RIA and student loan consulting company based in Chapel Hill, North Carolina that serves nearly 1,400 households with ongoing financialplanning (as well as consulting with over 15,000 clients on student loan debt).
And with the advent of AI in particular, questions have emerged about whether technology will replace many human jobs, including financialadvisors. Nonetheless, AI Notetakers are not just for solo advisors; instead, they're also increasingly popular amongst larger (e.g.,
To sustain firm growth, financialadvisors often face a dilemma: to focus on what originally drew them to the profession – like financialplanning – they often must first do an extensive amount of business development.
Welcome to the 412th episode of the FinancialAdvisor Success Podcast ! Anjali is the Founder of FIT Advisors, an RIA based in Torrance, California (but works virtually with clients nationwide) and oversees $65 million in assets under management for 45 client households. Welcome everyone! Read More.
Welcome to the 425th episode of the FinancialAdvisor Success Podcast ! Sebastian is the President of Guerra Wealth Advisors, a hybrid advisory firm based in Miami, Florida, with nearly $15M of revenue and almost 60 team members, supporting over 1,700 client households. Welcome everyone!
The increasing popularity of financialplanning has led to a growing awareness of how important managing finances and planning for the future can be. For most financialadvisors today, a website is a critical tool that allows them to market their services and communicate their fees to potential clients.
After several years of turmoil caused by the pandemic, financialadvisor conferences seem to have found a "new [post-pandemic] normal", with events once again growing (some already surpassing their pre-pandemic highs). As a result, I am often asked for my own suggestions of what, really, are the industry's 'best' conferences to attend.
In the early days of wealth management, a financialadvisor's value proposition was relatively explicit, typically focusing on a limited range of portfolio management activities (e.g., selling and trading) or on sales-oriented advice that centered on implementing insurance products.
While some individuals manage their finances independently or utilize automated platforms, the personalized guidance of a financialadvisor may offer distinct advantages. One study found that an advisor-managed portfolio could produce an additional 3% value add annually over a self-managed (DIY) portfolio.
When a financialplanning firm is hiring a new employee, it naturally wants to find the best candidate to fill the role. Inclusivity starts with a firm's website and marketing materials, which can influence the pool of applicants who apply for an open position.
Market Timing vs. Time in the Market Updated January 28th, 2025 Reading Time: 4 minutes Written by: The Zoe Team Though these terms may sound similar, market timing is not the same as time in the market. It all comes down to human psychology and the relationship between markets and volatility. Lets take a poll.
When it comes to focusing on a niche for financialadvisors, business owner clients can be an appealing target as they can have complex financialplanning problems ranging from cash flow management to tax planning to acquisition strategies.
Key Highlights A referral program helps financialadvisors grow their businesses. Introduction In the busy area of financial advisory services, getting new clients is important for success. Old marketing methods still have their place, but referral marketing is a better option for financialadvisors today.
Key Highlights Millennials can benefit a lot from getting financial advice. Right now, few of them use advisors regularly. Digital marketing is very important for connecting with this tech-savvy group. You should change your marketing approach to meet the specific financial needs and interests of millennials.
Market Drama Featuring Zoe CEO & Founder, Andres Garcia-Amaya, CFA April 7th, 2025 Watch Time: 5 min. Welcome to this week’s Market Drama! Stock Market Update: S&P 500: Down 9% this week, now down ~1314% YTD. For investors, this may be a time to revisit your financialplan, not to panic.
Seminar Marketing for FinancialAdvisors Guide to Seminar Marketing for FinancialAdvisors: Generate Endless High-Quality Leads Theres a reason some of the most successful and fast-growing financialadvisor businesses spend a great deal of their marketing efforts promoting and hosting seminars.
We will also explore content marketing to help you stand out in your field. Find out why personalizing your approach is important for advisors. By adopting these campaigns, advisors can achieve better results, connect with their target audience, and grow their business successfully.
[link] [link] [link] New FinancialAdvisor Prospecting When You Attend Networking Functions Keep Your Business Cards In Your Car When attending networking functions, it’s crucial to always have your business cards handy. Key Highlights Find new ways to get better at being a financialadvisor.
Welcome to the 356th episode of the FinancialAdvisor Success Podcast ! Sarah-Catherine is the founder of Aptus Financial, a fee-only financialplanning firm based in Little Rock, Arkansas, that is approaching $2M in revenue and works with over 480 client households. Welcome everyone!
Key Highlights Find good ways to get new clients as a financialadvisor. Learn to use social media, content marketing, SEO, and more. Explore several ways to get financialadvisor leads. Get advice from experts about good tools and methods for lead generation in financial services.
Key Highlights Content marketing helps financialadvisors stand out and earn trust from potential clients. When advisors share valuable content for a specific target audience, they can attract new clients and boost their online presence. Content marketing is a great strategic approach to find potential clients.
When it comes to managing your wealth and pursuing your financial goals, clarity can be key. Enter bucketing, a powerful strategy that helps simplify your financialplanning by categorizing your assets into three time-based buckets: today, tomorrow, and the future. What Is Bucketing? Ready to start your bucketing journey?
In the competitive financial industry, staying ahead means mastering client engagement and refining marketing strategies. Marketing for financialadvisors in 2025 will require a sharp focus on effective communication, personalized client experiences, and smart use of technology. as your marketing goals may shift.
Key Highlights A strong marketingplan is key for financialadvisors. This guide offers helpful tips to create a good advertising plan in the financial services area. We will look at different parts of digital marketing. This will help you stand out in a busy market.
10 Growth Marketing Strategies for Financial Planners in 2025 The new year wipes the slate clean and gives financial planners a fresh opportunity to focus on marketing strategies that attract and retain more clients in less time and with less energy. Case in point, Kevin Brown. And new leads and clients keep coming.
From the introduction of computers to the rise of the internet to the emergence of ‘robo-advisors’, there has been no shortage of innovations that would allegedly reduce the need for consumers to work with (human) financialadvisors. Read More.
Though in practice, while a 1% AUM fee is a common 'starting point' in the industry, the actual fee structure can vary based on the firm's approach; for example, some firms may reduce the fee for high-net-worth clients, or charge an additional fee for separate and additional services (from deeper financialplanning to add-ons like tax preparation).
What Do FinancialAdvisors Do? Published: March 21st, 2025 Reading Time: 6 minutes Written by: The Zoe Team Managing wealth involves more than just investingit requires careful planning, strategic decision-making, and a long-term vision. What Does a FinancialAdvisor Do? Optimizing tax-efficient retirement income.
Identify and Mitigate Risk Every business face risks, whether financial, operational or market-related. Identifying these risks early and having a plan to mitigate them can save your business from significant setbacks. Not only do these plans help you save for the future, but you are also able to defer taxes to later years.
Nonetheless, fewer than 10% of SEC-registered investment advisers report using them, even though the SEC’s updated investment adviser marketing rule allows financialadvisors to proactively encourage testimonials (from clients), use endorsements (from non-clients), and highlight their own ratings on various third-party review sites.
Top 7 SEO Strategies Every FinancialAdvisor Needs to Know to Rank Higher on Google Its true, theres more than one way to skin a cat. The cat were referring to in the case of financialadvisors is leads, booked appointments , and new clients to grow your practice. Snag our SEO Checklist for FinancialAdvisors here!
In the context of financialadvisors, surveys have shown that CFP certification serves as an important branding signal for consumers seeking the services of a qualified advisor. SEO tactics, drip marketing campaigns, and online advertisements).
Welcome back to the 292nd episode of the FinancialAdvisor Success Podcast ! Matthew is the Founder and CIO of Lansing Street Advisors, an independent RIA based in Ambler, Pennsylvania that oversees $160 million in assets under management for 60 client households. My guest on today's podcast is Matthew Topley. Read More.
For many financialadvisors, the traditional way of doing business has generally been based on a transaction-based service model involving functional solutions to clients' practical problems. Advisors seeking to market these higher-tier services (e.g., Advisors seeking to market these higher-tier services (e.g.,
Good marketing based on using impactful messages for consumers is a foundational element for many types of businesses that allows companies to define and convey their unique value. scheduling a complimentary consultation or downloading a free sample financialplan).
By Antoinette Tuscano, MDRT senior content specialist Throughout the world, people can bypass a financialadvisor and go online to buy life insurance. In some Asian countries, this reality seems particularly alarming since the life insurance market is near the saturation point. How will I stay in business?
Also in industry news this week: The Federal Trade Commission released a final rule that would ban most non-compete agreements, which could lead to an increasing number of non-solicit agreements (and, potentially, lawsuits regarding their enforcement) between financialplanning firms and their advisors The Securities and Exchange Commission issued (..)
After a strong finish in 2020 and very solid returns in 2021, we’ve seen a lot of market volatility so far in 2022. The combination of higher inflation, higher interest rates and the situation in Ukraine are all fueling this market volatility. Regardless, here are five things you should do during a stock market correction.
Welcome back to the 333rd episode of the FinancialAdvisor Success Podcast ! Jim is the Co-Founder and CEO of Dew Wealth Management, an independent RIA based in Scottsdale, AZ, that provides virtual-family-office-style financialplanning on a monthly retainer basis for 150 small-business owner entrepreneurs. Read More.
As a financialadvisor, your job requires you to stay on top of leading industry information, the evolving ways to connect with clients, and new strategies for managing money. That’s why we’ve identified the top 41 financial influencers we believe will greatly impact the industry in 2023. Steve Sanduski. Samantha Russell.
Many influencers dont have professional financial expertise; theyre just good at marketing. Fact-check everything: Follow SEBI-registered advisors, reputed financial planners, and research from credible sources. Understand taxes: Capital gains, dividend taxes, and exit loads can eat into your returnsplan accordingly.
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