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The reaction to the online portfoliomanagement solutions (aka the “robos”) generated the same kind of existential chill down the spine that the newfangled software thing did back in the day; people were once again fearful that a computer would replace them. Real advisors didn’t need that fancy stuff.
She has a fascinating career, starting a PLS working away up as an analyst and eventually, head of outcome-based strategies for Morningstar, eventually rising from that position and portfoliomanager to Chief Investment Officer. NORTON: Yeah. NORTON: Yeah. RITHOLTZ: You can’t wear it on your sleeve. NORTON: Yeah. NORTON: Yeah.
I do believe it should be different regulated differently from portfoliomanagement, which is the typical definition of the registered investment advisor, but that it shouldn’t be the CFP Board that is controlling the regulatory environment for financial planners. Grillo: Next question.
I was an analyst there for two years and then when a opportunity opened up for an internal promotion to portfoliomanager in the beginning of 2017, they, they promoted me to that seat. When you’re an analyst, they’re training you to do the portfoliomanager’s job. It continues to emerge.
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